Hair Care with Purpose

Sometimes the journey doesn’t begin with a clear destination, but with a desire that slowly grows. A desire to do more than just create something – to build something that touches people, something that reminds them of their own power and beauty. It didn't start with the idea of ​​launching a product line, but with a deep-rooted sense of dissatisfaction.

For me, the search for the perfect product was something very personal. It started with the challenge of alopecia, an unexpected lesson in vulnerability. Stress had affected my body and hair, but it taught me something important: health, beauty and strength do not begin with a product. They start with self-care. They start with taking time for yourself, to restore your inner balance and to really listen to your body and mind.

As a keratin expert, I knew the products I was using weren’t cutting it. They weren’t providing the deep conditioning that I and my clients were looking for. They were good, but not good enough. So I set out to find something that would really work, something that not only improved my hair, but also reflected my vision of holistic care.

And then Mike came up with his idea: “Why do we create something new, something that really matches what we want to offer?”

And so Haíz was born – not just a brand, but a philosophy based on the power of care and balance. Haíz is the promise that healthy hair does not depend on the product alone, but on a combination of good products and the care you give yourself.

A Perfect Synergy: Vision and Expertise

Haiz is the result of a powerful collaboration. My passion for hair care and holistic care is complemented by Mike's entrepreneurial knowledge and experience.


Without Mike, Haíz would never have been born. Together we realized the vision of Haíz : products that go beyond superficial beauty. Haiz is not a brand – it is a movement that revolves around balance, care and well-being.

The Philosophy of Holistic Care

Haíz isn’t a brand that just sells products – Haíz is a philosophy . It’s the belief that true beauty begins with self-care. It’s the belief that taking care of yourself, both physically and mentally, is the foundation of health and well-being. Hair care is a part of that care, but it’s only one piece of the puzzle.

At Haíz we want to remind people of the importance of taking time for themselves, of restoring balance, of creating space for rest and reflection in our busy lives.

I have personally experienced first-hand what stress can do to your body, and how important it is to take care of yourself in times of pressure. I developed alopecia, as a result of stress, and it was a wake-up call. It reminded me that there is no magic product that will fix everything, but that a combination of quality products, along with holistic self-care, is the key to healthy, strong, and shiny hair. Hair care is more than a treatment – ​​it is an act of self-love.

There is no magic product. What there is, is the power of the best products working together with a healthy approach to self-care. Haíz understands this, which is why our products are more than just hair care – they are an invitation to take time for yourself, to restore your inner balance and to take care of yourself, in a holistic way.

Why Haíz?

Haíz offers you the tools to care for your hair, but it also offers you the reminder that taking care of yourself is not a luxury, but a necessity. Our products are carefully developed with the highest quality ingredients, with respect for both nature and technology. From Brazilian hair care traditions to the luxurious Argan oil of Morocco, Haíz brings the best of the world to you – but we never forget that it all starts with you.

Our products are a collaboration: a collaboration between high-performance formulas and the power of self-care. Because true beauty comes from within, and that includes the health of your hair.

Haíz is for you – if you believe in the power of self-care, in the value of quality, and in the importance of balance.

" We believe that true beauty comes from balance: the balance between what you give on the outside and what you feel on the inside. "

— Dany Marx - Co-founder Haíz

The Name Haíz : The Beginning of a Journey

The name Haíz is not just a name. It is a fusion of two powerful words: Hair and Raiz . Where does your hair begin? At the roots. Where does true beauty begin? With the care you give yourself.

At Haíz, we believe that the journey to healthy, radiant hair starts with something much deeper: finding balance. It’s the balance between what you do on the outside and what you feel on the inside. True beauty comes from within – from taking care of yourself, from rest, from connection. But also from choosing the right products that really make a difference. It’s not about one or the other; it’s about both the right products and the right care.

Our products are designed to remind you of the importance of this balance. Not only do they provide the strength your hair needs, but they also remind you of the value of taking time for yourself, for your peace and your inner well-being.

Welcome to Haíz

We welcome you to our community – a community dedicated to remembering the essence of self-care and balance. Here, we believe that true beauty comes from the balance between what you do on the outside and what you feel on the inside. It’s about realizing that both the right product and self-care go hand in hand.

Together we make the journey to balance – from root to tip.

With love,
Dany Marx

Co-founder Haíz